Seasoned digital influencers who regularly work with brands understand that the success of a brand often lies in its ability to tell a vibrant story that resonates with its target audience.
Enter brand managers and agency teams – the chosen few who set out to build the narrative that will build a life lasting impression with the consumer.
In this session, you will learn:
- How to work with brands and their agencies to tell creative and compelling stories that foster engagement with readers/viewers
- The social media trends and tools content marketers are paying most attention to, including a quick survey of blogs, vlogs, Snapchat, Twitter, Facebook, Instagram and Vine
- Why studying the way brands think and approach the marketing of their products and services will help you get more projects
· How to make your work stand out from the rest of the pack
- Using your audience to identify new angles or opportunities for brands
· How to tell authentic stories that resonate with readers and offer insight into a brand’s values and mission.
- How to create professional recap reports
