Hispanicize 2015

Did you know that one in three Hispanic Americans are “upscale Latinos” with incomes in the range of $50,000-$100,000 per year, representing 37 percent of the Hispanic spending power in 2013 or $500 million of its $1.3 trillion buying power?
In this session we’ll explore how luxury brands are marketing to Hispanic Americans, the young and vibrant population segment that new research demonstrates is highly entrepreneurial and over-indexes in many key categories that are appealing to luxury brands.
Among the questions that will be answered:-- What is the definition of the “upscale Latino” and what is the estimated size of this niche market opportunity?—Where are they located and what luxury categories have the biggest opportunities to win over this market?-- What are some distinguishing traits and habits that make marketing to upscale Hispanics different from marketing to upscale non-Latinos?-- Who are the nation’s most effective marketers reaching upscale Hispanics now and what are they doing right that others can learn from?-- What are the most common myths about marketing to upscale Hispanics?-- What are some recent case study examples of clever marketing tactics that have been used to reach upscale Hispanics? -- What type of print, broadcast and online media are best suited to reach affluent Hispanics? -- Should Latin America’s upper-class be considered part of the affluent Hispanic Market? Why or why not?-- What types of grassroots event sponsorships are attractive to affluent Hispanics and which ones are the most important ones in each of the Top 10 Hispanic markets? -- What innovative tools or ideas are Hispanic advertising agencies offering clients to better reach affluent Hispanics in 2006?-- What social media and/or digital tactics resonate with upscale Latinos?