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Wednesday, March 18 • 9:55am - 11:05am
Hispanic Market Trends 2015

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Latina Millennials, the evolution of the Total Market Approach,  Hispanic Social TV, demographic trends…
These and other hot topics are part of the sweeping, in-depth agenda that four leading Hispanic brand marketing executives will tackle during one of the Hispanicize event’s most popular annual update sessions.   

In this session you will learn:

- What are the top cultural trends Hispanic marketers are most paying attention to this year- Who are the Latino trend-setters that brands most admire this year in music, film and culture?

 - Which social media strategies and tactics show the most and the least potential with brands- How is the Total Market debate playing out among different brands?- What approaches do brands think are clicking and not clicking with the nation’s top Hispanic TV networks

- What do top brands say about the way they’re approaching marketing to Latina Millenials?

 - How are brands aligning their digital strategies with their non digital platforms
Moderators
avatar for Cristy Clavijo-Kish

Cristy Clavijo-Kish

Co-CEO & Founding Partner / Creator & Publisher, Latina Mom Bloggers Network / Los Tweens & Teens
Cristy is an entrepreneur and award-winning marketing, media and communications practitioner with more than 15 years experience and specialization in Hispanic and multicultural community initiatives. She is a founding partner and Co-CEO of Latina Mom Bloggers Network – a sister... Read More →

Speakers
avatar for Jose Espinoza

Jose Espinoza

U.S. Hispanic Market and Mexico Brand Lead , McIlhenny Company, maker of TABASCO® Brand Pepper SauceTabasco
Jose M. Espinoza is a senior commercialization executive, anchored by two decades of experience in consumer branding with an expertise in operational marketing, strategic planning and product development. Jose started his career working at The Coca Cola Co., where he directed a team... Read More →
avatar for Norelie Garcia

Norelie Garcia

Head of PR & Communications, Cricket Wireless
As the head of PR and Communications, Norelie leads the brand’s initiatives to produce and deliver insightful news on Cricket’s industry leading work in the no annual contract space. An experienced communications and marketing professional, Norelie has held various positions in... Read More →
avatar for Priscila Stanton

Priscila Stanton

Marketing Manager, La Lechera, Nestle
Priscila Stanton has 8+ years of experience in Consumer Brand Marketing at Nestlé USA — managing global brands, developing strong consumer insights, leading strategic brand direction, and creating impactful digital and traditional marketing campaigns for world-wide Nestlé brands... Read More →
avatar for Mariela Ure

Mariela Ure

Senior Vice President, Hispanic Segment Strategy, Enterprise Marketing,, Wells Fargo & Company
Mariela Ure is senior vice president and Hispanic segment strategy lead for Enterprise Marketing at Wells Fargo. She is responsible for leading the company’s efforts in delivering products and services that meet the needs of the rapidly growing Hispanic market. Mariela oversees... Read More →

Wednesday March 18, 2015 9:55am - 11:05am EDT
Chopin
  MARKETING-SOCIAL MEDIA

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